JUL 2020
Japanese Spiders Culture
Challenge
1 - Culture and Respect: Capturing the essence of Eastern aesthetics while demonstrating respect and understanding for the rich culture and associated history. 2 - Balance between Tradition and Modernity: Finding harmony between traditional oriental elements and contemporary creative processes, without losing authenticity. 3 - Cultural Sensitivity: Avoid cultural appropriation when using oriental symbols and images, ensuring they are used with appropriate meaning and context. 4 - Visual Unity: Create a visual identity that conveys a clear and cohesive message, despite the fusion of different cultural influences.
Goal
1 - Immersive Experience: Create a visual formation that transports the public to the oriental culture, offering an authentic and memorable experience. 2 - Inspired Innovation: Using Eastern traditions as inspiration to explore new creative and graphic approaches, resulting in distinctive design. 3 - Cultural Respect: Ensure that each visual element is chosen and applied with cultural consideration, avoiding stereotypes and appropriation. 4 - Cohesive Narrative: Develop a visual narrative that unites oriental elements and creative processes in a fluid way, telling an engaging story.
Solution
1 - Deep Cultural Research: The team must carry out a thorough research on oriental culture, exploring symbols, colors and meaningful shapes to incorporate into the visual identity. 2 - Creative Collaboration: Working with Oriental designers and artists to ensure that cultural authenticity is respected and that new perspectives are incorporated. 3 - Structured Visual Narrative: Create a visual narrative that guides the viewer through the cultural journey, using graphic elements to tell stories. 4 - Cultural Feedback: Obtain feedback from experts and individuals from Eastern culture to ensure that the project is sensitive and true to traditions.
