JUL 2020
OUR 3D CARD
Challenge
1 - Multidisciplinary Integration: Uniting different creative skills, such as web development, motion design and 3D design, to create a cohesive and unique streetwear aesthetic. 2 - Distinctive Branding: Ensuring that "Fake Company" designs stand out in a saturated market, while maintaining authenticity and originality. 3 - Visual Consistency: Maintain a consistent visual identity across all platforms, including website, social media and physical products, despite the different specialties of team members. 4 - Capture Streetwear Culture: Genuinely convey the essence of streetwear culture, ensuring designs resonate with the target audience.
Goal
1 - Stylistic Innovation: Develop designs that mix visual elements from web development, motion design and 3D to create unique and innovative pieces. 2 - Brand Recognition: Make "Fake Company" a recognized brand in the streetwear scene, known for its creative and original approach. 3 - Engaging User Experience: Create an engaging online experience through the website, where designs and products are displayed in an impressive and interactive way. 4 - Artistic Integrity: Maintaining the artistic integrity of each team member, allowing their individual skills to shine through while contributing to the brand identity.
Solution
1 - Creative Collaboration: Hold regular brainstorming meetings for the team to collaborate and combine the various disciplines harmoniously. 2 - Authentic Designs: Invest time in researching streetwear culture and current trends to ensure designs are contemporary and true to aesthetics. 3 - Unified Style Guide: Create a detailed style guide that covers colors, typography and visual elements to maintain consistency across all platforms. 4 - Constructive Feedback: Foster a culture of open feedback among team members for continuous refinement of designs.
